Good Folk Pilates
Good Folk Pilates is a feel-good reformer studio for every body.
Our rebrand goal? Bring new energy without losing the warmth that made them the neighbourhood fave. So we wrote web copy that felt like a chat between mates. Zero judgment. Just good times and rosy cheeks.
It’s the kind of studio where people know your name – and we made sure that came through in every word. Honest. Welcoming. With a wink and a few cheeky metaphors, of course. Messaging that leans into progress over perfection, so new folk and Pilates devotees felt right at home.
Five years strong and still growing, with a new wave of members since launch. Here’s to more sweat, smiles and sore muscles.
THE GOODS
Brand voice strategy
Website copywriting
Email copywriting
With brand & web design by Ben J Morgan
Kind words.
“We hired Carmen to help us craft and create a brand voice and messaging for the rebrand of our boutique pilates studio. She has assisted us with both the website copy and marketing emails. Working with her has been such a pleasure and her professionalism and skill have made bringing our vision to life really stress free and easy. I look forward to working with her again in the future. Highly recommend!”
— Georgia Struthers, Good Folk Pilates