Eucalypt Roses
THE GOODS
Brand voice strategy
Brand identity design
Website copywriting
Website design & development
Eucalypt Roses is a surface pattern design studio founded on an unconventional story. As a designer and native plant specialist, Founder Rose faced the challenge of creating a brand that reflected her diverse experience. We dug in to embrace the duality, not shy away from it.
Our strategy landed on one clear purpose–to enrich our bond with the Australian landscape through brand partnerships. This sentiment underpinned the direction of the brand messaging and identity, with plenty of nods to her botanical influences.
The result is a brand that invites us all to celebrate the beauty and legacy of our native wilderness.
A FEW FAVOURITE WORDS
For the past decade, you could find Rose among rows of Banksias in the dusty Victorian countryside or propagating waterlilies amid the heathlands of South East Queensland. These are her playgrounds of inspiration for surface pattern design.
Hard to argue with that.
“Carmen was a wonderfully supportive and skilled business mentor. Her guidance and industry expertise was flawless and her chill but enthusiastic energy was much appreciated. Would highly recommend her services!”
— Rose Feely, Eucalypt Roses