Good Folk Pilates
Good Folk Pilates is a feel-good reformer studio for every body.
Our rebrand goal was to bring new energy without losing the warmth that made them the neighbourhood fave. It’s the kind of studio where people know your name, and we made sure that came through in every word. Honest. Welcoming. With a wink and a few cheeky metaphors, of course.
Since then, we've been in Good Folk's corner, creating all the little details that help the studio feel like home.
Five years strong and still growing, with a new wave of members since the rebrand. Here’s to more sweat, smiles and sore muscles.
THE GOODS
Brand voice strategy
Website copywriting
Email copywriting
Website landing page design
Newsletter design
Social media template design
Brand & web design by Ben J Morgan
Kind words.
“We hired Carmen to help us craft and create a brand voice and messaging for the rebrand of our boutique pilates studio. She has assisted us with both the website copy and marketing emails. Working with her has been such a pleasure and her professionalism and skill have made bringing our vision to life really stress free and easy. I look forward to working with her again in the future. Highly recommend!”
— Georgia Struthers, Good Folk Pilates